I've just recently completed 2 orders of stationery for 2 different people who have just put single names on their stationery. Both clients wanted the look of the cards to be VERY simple. I think that it paid off. The top card we used a "Gravel" envelope and used a coordinating ink for the family's name. The second set of stationery, that I had William Arthur thermograph, has a very simple, clean and modern font which is a nice off-set to the patterned liners.